How to Write Website Copy that Makes the Difference

The web is filled with all kinds of information that everyone has access to, but with not a whole lot of time to do it. Plus, people tend to be impatient and will move on in a blink of an eye if they can’t easily find what they want or need. Because of all of these factors, you need to be able to grab their attention with the content on your website, blog or anything else that you might have published online.

If you aren’t able to grab their attention, then what you’ve published is going to be useless. To avoid useless content, here’s some guidance on how to produce a website copy that makes the difference.

Website Copy

Use simple and straight forward language

You won’t win any fans if the language you publish is difficult to comprehend. So, a good rule of thumb is to use language with your website copywriting that is very, very easy to read, requiring no concentration whatsoever for the reader. A nice place to start is a fourth or fifth grade reading level.

Don’t write too much

The shorter your website content, the better, as most people who surf the web have extremely short attention spans. They want to find and read the information they need without much effort and if they have to invest a lot of time in reading the copy you provided, they’re going to move on. Thus, keep it short and to the point.

Think up a good headline

Just like with newspapers and magazines, a good headline will draw readers in since they’ll want to find out more about what they just read. Attention- grabbing headlines usually consist of teases, something like, “Want to lose drop ten pounds in five days, here’s how,” or, “Work from home and earn big money.” The thing is, you don’t want to get too clever and drive people away and that means, simply find a balance between informative and catchy.

Write directly to the reader

With website copywriting, writing in the third person is a big no-no as people want to be addressed directly. Use the word “You” in your writing wherever possible, even in product descriptions for the products you may be selling and definitely in any sales -type content that you might have published on your website.

Call the reader to action

Don’t let the readers of your published content get complacent. Call them to act on what they’re reading by including words and phrases like act now, take advantage of this offer, what are you waiting for, don’t miss out, or get yours today. By inserting these types of words and phrases in your website copywriting, you’ll create a sense of urgency to the reader and will get them motivated to make a decision.

When it comes down to it, grabbing the attention of readers is imperative if you want it to be useful. With the guidance offered in this article about website copywriting, you’ll be able to begin writing sovepiller håndkøb web copy that makes the difference.  I have also written a similar post regarding website content copywriting.

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