Case studies constitute the written equivalent of a person presenting a service or a product to the intended audience. Thus, it is very important for you to see the presentation from the viewpoint of your target customers. To do that, you must make sure that you are able to highlight the benefits that your target customers could get from the service or product that you are promoting.
A case study can be considered as a cross between a business article and a testimonial or client endorsement. Writing case studies could sometimes seem to be a daunting task. However, following a structured approach will make things easier.
You can write a case study effectively by following three simple steps, namely: introducing the problem, presenting the solution and highlighting the benefits.
1. Introduce the problem.
Case studies can be used as supplemental pages to websites, direct mail inserts, sovepiller uden recept, sales collateral and much more. Keeping a happy ending to the case study is important so that we portray satisfied customers eventually. When writing case studies, the challenge is to set the scene by introducing lead characters and presenting the problem. This will put the story in motion on its own. Articulation of the meaning of the challenge plays a crucial role such as a negative consequence that needs to be overcome.
2. Present the solution to the problem.
The product or service can be introduced as a hero on stage when you write a case study. This is because it will aid in the problem solving itself and in achieving the desired goals. The main aim must be to illustrate the solution graphically such that events get to evolve in the imagination of the readers. It is important to give proper details as it will make the solution more tangible and realistic.
3. Highlight the benefits gained through customer interviews.
A very important consideration when writing case studies is highlighting the benefits gained by the satisfied customers. You must be able to make out some solid outcome as to the changes brought about by the solution to the problem. This is the most striking part of the case study. The results must be specific and detailed. For instance, if you’re promoting an energy-saving device, you can quantify the result as the amount of money the customers were able to save. It is very important to use direct quotes and verifiable information from the satisfied customers themselves through interviews.
These simple three steps will make writing case studies a very easy option. Proper research and basic information will make the writing painless and quick.
To recap, you must bear in mind the following points when writing case studies. First, you must make sure that there are satisfied customers who will be speaking on your behalf in the case study. Second, your case study must be structured very dramatically along with a clear beginning (the problem) , middle (the solution) and an end (the benefits). Third, you must be able to hold the attention of your audience while writing case studies through conflict and anticipation of the resolution to the problem.